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Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere.

His respect for the environment, responsibility to his community, avoidance of chemicals, and humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build a modern and healthy organization, balancing values while creating value.

REVIEWS


PAUL DOLAN is a fourth-generation California wine maker who became president of Fetzer Vineyards in 1992 and built it into one of the largest, best-known wineries in the United States.

“True to Our Roots struck a chord in me. After reading a few chapters…I thought about calling Dolan and telling him that I wanted to work at Fetzer Vineyards…because it seems like the perfect place to work. I have been eagerly awaiting ideas like Dolan’s for a long time. They are ideas whose time has come....In today’s corporate world in which CEOs seem all too often to be in the business of covering up wrongdoing, Dolan comes across as a breath of fresh air. In True to Our Roots, he’s a charismatic messenger with a contagious message about sustainability in business, where sustainability has rarely been a watchword.”—Press Democrat

“Reader Barrett Whitener…[speaks] with such conviction that the listener forgets he is a performer and not the author.”—AudioFile